Loyalty Card Provider

Loyalty Card Provider plans to migrate its website to a modern CMS to better support its customers. The goal is to create pages that:

  • Follow the latest technology standards

  • Prioritise accessibility

  • Follow SEO best practices

  • Optimise performance

  • Offer flexibility for various users to add, edit, delete, or update content using the headless CMS, Contentful without Coding Knowledge.

Client Objective

  • User Experience: Create a smooth experience.

  • Scalability: Build a website that can be easily updated and improved in the future. 

  • Optimisation: Ensure fast loading times, optimised media, and top scores in Core Web Vitals. 

  • Accessibility: Follow guidelines to make the site usable for everyone. 

  • Security: Use industry-standard security measures and avoid unnecessary lock-ins. 

  • User Friendliness: Enable non-technical users to easily edit and add new pages without coding.

Challenges

  • Different Domains and Designs: We worked in the same environment but dealt with various domains and different designs.

  • Complex Content Models: The initial content model usage was complex and needed simplification.

  • Integration of Multiple Domains: We had to merge different types of domains into a single site, which was challenging.

  • Content Model Integration: We needed to use one content model with data from two different sources.

Technology Used

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Solutions

  • Simplified Content Models: We reduced the complexity of the content model, making everything simpler and more manageable.

  • Unified Site Integration: We successfully integrated different domains into one site.

  • Efficient Content Model Usage: By using one content model for two sources, we streamlined our processes and improved efficiency.

Outcome

  • Always On-Trend: Built with the latest technology (Next.js, MUI) for optimal performance and compatibility across devices.

  • Accessible to All: Designed with inclusivity in mind, ensuring everyone can easily navigate and use your website.

  • A Search Engine Magnet: Optimised for SEO best practices so potential customers can find you effortlessly.

  • Lightning Fast: Engineered for blazing-fast loading times, keeping visitors engaged.

  • Effortlessly Updateable: Powered by Contentful, a user-friendly headless CMS that lets anyone (not just tech wizards) easily add, edit, and update content.

Conclusion

  • We faced challenges like managing different designs and content models from various domains.

  • By simplifying how we handled content and merging different domains into one website, we improved efficiency and made things easier.

  • This project shows how we work together to solve problems and deliver effective solutions for our clients.