Paraiso

THE BRAND

Blu Paraiso is a menswear label blending vintage influences, colours and craftsmanship. Born in 2020, the label is now established in Paris and Mexico City where it started. Blu Paraiso aims at giving a new perspective to the Mexico's textile heritage and gathering a community who believe in creativity, uniqueness and respect. The label is defined by a laidback and colourful style. Our designs mix natural fabrics, second hand garments, handwork and are designed to be kept from one season to another.

PHILOSOPHY

Born from a passion for colours and vintage menswear, the label aims at creating unique and soulful designs that celebrate craftsmanship. Blu Paraiso strives to elevate casual garments and infuse them with unique handwork. These garments are designed to be long lasting and to be cherished forever.

We work with a small group of dyers, weavers and embroiderers whose ambition is to manufacture high quality and respectful garments. The label has a limited quantity and preorder philosophy that avoids overproduction and gives the time to our artisans to express their talents.

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THE DESIGNER

 Martin was born in France in 1981. He grew up in an artistic environment. His parents were running fashion shops and book shops. After studying Textile Design in Paris, he moved to Milan to pursue his dream. He first expressed his talent as a Print Designer and then later as a Menswear Designer for different luxury brands. In 2013, he moved to London to follow his career path. Today Martin divides his time between Paris and Mexico City where he launched his business in 2020.