Website Operations - WebOps

As a website operations manager, you are responsible for your company’s websites and WebOps (aka DevOps for websites). Tasks involve creating and editing content, installing security updates, addressing any bugs or website-related concerns, monitoring and optimizing web performance, translating content into other languages, and eliminating technical debt if you are inheriting an older website.

Webops Task under taken

• e-commerce project management
• Workin with freelance developers and third party suppliers
• Working on agile & ticketing environment
• Product testing and QA
• Work on different web technologies and the ability to pick up new ones
• Help impliment & execuite CRO
• High degree of accuracy with excellent attention to detail and time management skills

Development projects

• Define and specify ongoing and ad hoc development projects to meet commercial objectives
• Project manage development process, co-ordinating third parties (developers and platforms) in delivery of projects
• Undertake product testing and quality assurance on projects

Web operations

• Maintain and improve system status reporting ensuring as little downtime as possible
• Be responsible for CRO strategy, suggesting, implementing and evaluating tests
• Be responsible for the maintenance of corporate website www.MinorEntertainment.com
• Support the marketing manager maintaining and updating the websites

Email marketing

• Ensure that the right segments get the right email campaigns at the right time
• Contribute ideas for creative campaigns
• Increase automation of campaign sends
• Optimise campaigns, including A/B testing
• Analyse results and report on campaigns

Data management, analysis and reporting

• Use Google Analytics to monitor web traffic, including unique events, referrals, site landing and exit pages, e-commerce and goal completions
• Ensure that daily/weekly sales and marketing reports are completed and distributed, automating as much as possible
• Accurately manipulate, interrogate and segment customer data across multiple systems
• Act as the company’s data protection officer

Online shop

• Manage the relationship with our fulfillment house
• Ensure appropriate levels of stock
• Manage pricing and marketing to achieve commercial objectives
• Report regularly on customer acquisition, P&L and other metrics as required

PPC

• Co-ordinate freelance / agency managed ad campaigns through various platforms (including

AdWords and Facebook)

• Analyse and report on campaigns
• Recommend, test and evaluate campaigns on new platforms / networks
• Stay up to date with new PPC technology developments and opportunities

Merchandise, ticketing & ICT support

• Assist the Audience Services Manager in maintaining the ticketing system
• Assist the Projects Manager in managing merchandise inventory and sales reporting
• Assist the Projects Manager in maintaining the office and site IT systems

Website operations manager best practices

• Be a skilled project manager
• Have strong communication skills
• Learn the company website structure
• Develop & Support needed technical and creative skills