Website Maintenance Supports Your SEO Strategy

Some tasks should be performed regularly and at specific time intervals to run your website smoothly:

1. Check if your website design and structure is up to date or can be improved.

2. Check if your website is mobile-friendly.

3. Review your web pages' meta descriptions and tags according to Google's criteria.

4. Test if pop-ups, buttons, forms, or any other Call To Action utilities work efficiently.

5. Check if Ad campaigns, marketing campaigns, and sales funnels work correctly.

6. Review if graphics and images on the website are relevant and optimized.

7. Test the backup plan by reloading the previous version of your website.

8. Ensure Malware and other security software work accurately.

1. Check if your website domain is renewed.

2. Update date references with the current year.

3. Review your old blog posts and update them according to the present facts and situations.

4. Review top-performing keywords and place them correctly on your blog posts and pages.

5. Proofreading all the website pages and articles for grammar mistakes, typos, and relevancy.

6. Check if any active email address is unnecessary and can be deleted.

1. Run a security check to ensure that your website is safe.

2. Analyze monthly website traffic - and take necessary actions.

3. Analyze top-performing pages and keywords, and take necessary steps.

4. Update old blog posts and images.

5. Update your website's essential software and plug-ins.

1. Find broken links present on your site -- and fix them.

2. Find 404 links and redirect them.

3. Remove any spam comments from blog posts.

4. Write 1-2 blog posts to keep up the website traffic.

5. Check the page loading speed of every page on the website.

• Respond to your customer or other prospects’ queries daily.

Weekly Website Maintenance Tasks:

• Take a back-up of your website data.

• Update your Content Management System and other plug-ins if necessary.

• Write 1-2 blog posts to give updates about your business and engage with your audience.

• Check for broken links and fix them up.

• Track your website traffic and analyse your goals accordingly.

• Update old content like old blog posts, and graphics, etc.

• Update your title tags.

• Tweak or update your meta descriptions.

• Check your page load speed.

• Test your forms or other pop-ups.

• Test your website on mobile devices and all types of browsers

• Remove unnecessary website plugins.

• Review company’s ‘contact us’ information and update as needed.

• Check your ordering process (if you are running e­commerce).

• Analyse your web traffic and other statistics and make necessary changes.

• Tweak your calls to action buttons if needed.

• Update your content according to the current need.

• Add your business to local directories and frequently update it.

• Check for 404 (Page not found) errors and redirect if necessary.

• Update header and footer of websites according to current date.

• Update other date references on blog posts, pages, etc.

• Run a content check for more accuracy.

• Renew domain name of your website if needed.

• Review your overall goals and plan your web strategy accordingly.

• Examine the design of your website and make necessary changes.